China is the largest smartphone market on the planet with its 1.38 billion residents. Similarly to India, the country has been known to be difficult for a smartphone OEM to succeed in due to regulations and the amount of other companies trying to compete. Even Google has had trouble getting the Play Store in the country, and that’s just the first step. Samsung is also feeling competition heating up as they dropped from the 4th largest smartphone OEM in the country to the 6th during Q2 of this year.
This is actually quite interesting as the company is the largest global smartphone maker right now. Apple has been able to hang onto that #2 global spot for a while but was just recently overtaken by Huawei according to Counterpoint Research. A new report from the Korea International Trade Association (KITA) says that Chinese customers purchased 48 million Samsung smartphones during the second quarter of this year. As mentioned, this meant they dropped from 4th place during Q1 to 6th place in this last quarter.
Interestingly enough, Apple was able to obtain the top spot within the country as they sold 171 million smartphones during the quarter. Huawei came in second place during the quarter with 132 million units sold and OPPO came in third place with 124 million units sold. So excluding Apple here, we’re seeing the Chinese market preferring smartphones from local companies.
Vivo was able to secure the fourth place spot within China during the second quarter of this year with 108 million units and then Xiaomi came in fifth place with 68 million smartphones sold. The report also notes that 63% of the smartphones sold within the quarter were low-end and mid-range devices that cost less than 2,000 yuan (which is about $305.60). High-end devices which cost over 4,000 yuan (about $611) sold during the quarter only amassed to 6.4% of the total sales.
Source: Yonhap News
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