Wednesday, June 28, 2017

Google News Redesign Focuses on UX, Facts and User Control

Since the introduction of Material Design to Android 5.0 Lollipop, Google has adopted this design philosophy throughout the entire company. This was a radical move at the time because Google has always been a function over form type of company. There have always been plenty of other services that looked better than Google’s counterpart, but it was their focus on performance that generally made their work come out on top of the competition.

This changed a few years ago when Google hired designers such as Matias Duarte to come up with what is now called Material Design. The success of Material Design sparked an interest from Google’s executives to bring this design to all of their other services. The process has been slow but it’s proven to be quite successful as its brought renewed interest in many of the company’s older services. The latest to get a new paint job is the Google News web portal.

Google News

As you can see from the before and after preview image, the new look of Google News is what you would expect from a Material Design website. Most elements are shown in a card format that that the content itself can be clean and easy to distinguish from the rest. The three main focuses for this new redesign were cleaning up the navigation elements, making sure there was a dedicated Fact Check card, and letting the user control the type of content they see.

So one of the main navigation options at the top is a For You section that you can control which interests and topics that you want to see more of. Among these changes, Google also wanted to highlight some diverse topics, which has been a focus for the entire company of Google for a while. The new redesign hasn’t been made public yet, but Google says it will be rolled out globally “in the coming days.” So be sure to check the Google News website in the next week to see Google’s new redesign in action.

Source: The Keyword

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