Wednesday, March 1, 2017

Samsung Announces its Plan to expand its RCS Messaging Service

There’s been a lot of talk about RCS lately as more carriers are starting to adapt the universal profile that was recently announced by the GSMA. We’ve seen carriers like T-Mobile and Sprint begin to support it, and there was even a demo shown recently that showed AT&T was working on it as well. Then there are other mobile carriers (Verizon Wireless) who have not announced any support for the universal profile at all. This could change in the future but right now there are some who wish to stay away from RCS.

Then we have companies like Google and Samsung, who are helping these carriers  add support for RCS as quickly as possible. Google has been doing this for a while, but now it’s been announced that Samsung has a plan to do this as well. Back in November of last year, Samsung acquired a company named NewNet for their RCS technology. At the time, we knew they purchased the company because of the work they were doing on RCS, but we didn’t know their full plans.

Yesterday, Samsung made their plans officially known and it looks like it could help a number of mobile carriers who adopt it. While it is different on a technical level to other RCS clouds, it is using the same RCS Universal Profile. Samsung will just have to work with Google to get them working together. This isn’t a matter of if they will work together, it’s just a matter of when. Samsung says their new RCS hub will “support and simplify the interconnectivity among other RCS-enabled operators, Samsung and third-party RCS clouds.”

Samsung is wanting to help mobile carriers deploy this technology and they’re willing to help offset the cost of it too. A mobile carrier who chooses Samsung’s RCS cloud will be able to avoid the costly and time-consuming efforts of building their own network infrastructure.

Source: Samsung Newsroom

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