<Beijing, China. 9:00PM CST>
ZTE has just announced the newest flagship device in its smartphone lineup – the Axon 7. Designed in collaboration with BMW’s DesignWorks, ZTE’s Axon 7 promises to bring “high-end smartphone designs and features [that] won’t come at a high-cost.”
AXON 7 engages its users to form an emotional bond with it. Designworks’ premium and innovative approach to color, material, and finish treatment significantly contributes to the phone´s sensuous appeal.
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These thoughtful features are presented in sophisticated rich premium finishes, their jewel-like detailing inspired by handmade timepieces. The designers chose authentic materials to create a substantial, durable feel which furthers the perception of superior craftsmanship.
Axon 7
ZTE promises competitive flagship specifications at half the cost compared to its competitors. ZTE has shared a full specification sheet with us that we have reproduced below, however, we will highlight the most important features of the device. First of all, the device will launch internationally under $500, which is quite a bit lower than other current flagships on the market. What kind of smartphone do you get for that price?
You get a 5.5″ 2560×1440 pressure-sensitive display with a Qualcomm Snapdragon 820 SoC and a 3140 mAh battery. For a quick top-up of the battery, you will be able to use Qualcomm’s QuickCharge 3.0 over the USB Type-C port. Depending on which model you purchase, you can get either 4GB RAM/64 GB ROM or 6GB RAM/128 GB ROM. No matter which option you take, you will be able to expand the storage using the built-in microSD card slot which takes up the second SIM slot on the device. On the back of the device you’ve got a 20MP Samsung ISO-cell sensor (capable of 4K video recording @ 30fps) as well as the embedded fingerprint sensor and on the front of the device you’ve got an 8MP shooter and dual-speakers with two audio enhancement chips – the AKM 4961 and the AKM 4490 (a HiFi chip and an amplifier, respectively). This hardware all runs on Android 6.0.1 Marshmallow with ZTE’s own skin on top of the software called MiFavor UI 4.0. Finally, ZTE will be supporting Google’s Daydream VR platform and with its ZTE VR headset you will be able to enjoy the newly enhanced VR experience using this latest flagship.
On the look and feel of the device, you have the option to choose between an Ion Gold or Quartz Grey, both of which are simply colored versions of the Axon 7’s aluminum full-metal unibody. The device is 151.8 x 75 x 8.7 mm and weighs in at 185g, which should make the device quite easy to hold in your hand. ZTE will launch the device initially in China but will eventually launch the phone internationally. In the U.S., ZTE will sell the Axon 7 via retailers such as Amazon, Best Buy, B&H, eBay, and Newegg as well as through its own website ZTEUSA.com. The Axon 7 supports AT&T and T-Mobile, but plans on working with Sprint and Verizon to bring their device onto these carriers later on in the year (the device already has the radio bands necessary). Each device comes with ZTE’s Axon Passport Program 2.0 warranty and protection plan, which entitles you to a 2-year warranty that protects you against not only hardware failure, but also regular damage to the phone due to drops. Customer support will be provided via the company’s newest call centers located within the United States.
Full Specifications
| Colors | Ion Gold |
| Quartz Grey | |
| Modes | GSM/EDGE:B2/3/5/8 CDMA BC0/1/10 UMTS/HSPA: B2/B5/B4/B1/B8 LTE: B2/B4/B5/B12/B13/B17/B7/B3/B1/B20/B29/B30/B25/B26/B41 2CA: B2+B4，B2/4+B12，B2/4+B29, B2/4+B5, B41+B41, B25+B25 |
| Weight | 185g |
| Dimensions (HxWxD) | 151.8 x 75 x 8.7 mm |
| Battery | 3140 mAh, non-removable
Talk: 16 hours Quick-charge 3.0 |
| Battery – Quick Charge Times | 5 min: 8% 10 min: 17% 30 min: 50%100 minutes: 100% |
| Display | 5.5″ AMOLED Glass 2.5 Resolution: 2560 x 1440 WQHDPPI 538 Gorilla Glass Gen 4 |
| OS/Platform | Android 6.0.1 (Marshmallow) |
| UI version | MiFavor UI 4.0 |
| Processor | 2.2 GHz Quad-Core Qualcomm Snapdragon 820 (MSM8996) with integrated Qualcomm® Adreno™ 530 GPU |
| SIM Card Size | SIM 1: Nano (4FF) SIM 2: Nano (4FF), also supports MicroSD expansion |
| Memory | Config 1: 4GB RAM / 64 GB ROM
Config 2: 6GB RAM / 128 GB ROM Expandable up to 128 GB via MicroSD |
| Flashlight | Yes |
| Wireless Charging | No |
| GPS | GPS/A-GPS/SUPL |
| Accessibility | |
| Adjustable Text Size | Yes |
| HAC (Hearing Aid Compatible) | M3/T4 |
| Multiple Languages | English, Spanish, French, Chinese |
| TTY/TDD (Digital) | Yes |
| Connectivity | |
| Bluetooth | Bluetooth 4.2 |
| Infrared | No |
| MirrorLink | No |
| Mobile Hotspot | Yes |
| NFC | Yes |
| USB | Yes /USB 3.0 + Type C |
| Wi-Fi | 802.11 b/g/n/ac 2.4 GHz/ 5 GHz |
| Wi-Fi Direct | Yes |
| FOTA | Yes |
| RCS | No |
| VoLTE | Yes |
| Contacts | |
| Ringer ID | Yes |
| Voice Dial | Yes |
| Data & Network | |
| Data Tethering | Yes |
| High-Speed Data | LTE Cat 6 (300Mbps) |
| WAP/Web Browser | Yes |
| Input | |
| Predictive Text Entry | Yes |
| Side Keys | Volume on Right/Lock on Right |
| Touch Screen | Yes (Capacitive) + Pressure Sensitive Touch Control |
| Fingerprint | Yes |
| Messaging | |
| Email Client | Gmail, Exchange, POP, IMAP |
| Music | |
| Headphone Jack (3.5mm) | Yes |
| Photo & Video | |
| Rear-Facing Camera | 20MP
· Samsung ISO-cell sensor, sapphire lens, OIS+ EIS+ PDAF, F/1.8, Close Loop VCM for better auto focus · Super Auto mode (contain Night Shot, Auto HDR, Automatic Scene Optimization) · Hybrid IS (Photo and Video) · Multi-function (Manual, Beauty selfie, Refocus, Slow Motion, Live Photo, Multi Exposure, Long Exposure) · Powerful dual LED flash |
| Front-Facing Camera | 8MP |
| Miracast (Wi-Fi Display) | Yes |
| TV Output | No |
| Video Capture | Normal video mode: 4K UHD (30FPS) 1080p FHD (30 FPS) 720P HD (30 FPS)Slow Motion mode: 720P@240fps 480P@300fps |
| Voice | |
| HD Voice | Yes |
| Speaker Phone | Yes – Dual Speaker
Conference Mode – Dimensional and Omnidirectional recording, Classroom Mode |
| microphone | 2- mic noise suppression |
| voice recognition | Nuance |
| Audio | |
| headphone jack | 3.5 mm |
| Hi Fidelity Sound Performance | Yes |
| Speakers | Yes, dual speaker support |
| Base support material | m base material used around the dual speakers |
| Playback | |
| Sound Playback Codecs | Dolby Atmos® |
| Sampling Frequency | 384 kHz |
| THD+N | -112 dB |
| S/N | 120 dB |
| Recording | |
| Channel | 3 channel (hi-fi), 1 channel (VAD) |
| Resolution | 24 bit |
| Sampling Frequency | 96 kHz |
| MIC max input | 2.02 Vpp |
| S/N ADC | 102 dB |
| Conference Mode | |
| Directional Recording | Dimensional and Omni Directional |
| Recording Range | Up to 7 meters (approximately 23 feet) |
| Dedicated Audio Chipset | AKM 4961 + 4490 |
| 4961 – HiFi main chipset to provide HiFi and recording features | |
| 4490 – Independent amplifier to enhance HiFi playback (AK380) | |
| Device Materials | Aluminum Full Metal unibody |
| CNC Techniques for accurate and consistency milling of metal exterior | |
| Warranty | 2-year limited warranty + Axon Passport Program |
| Financing | Yes, New Solution(Name TBD) |
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