Thursday, May 26, 2016

ZTE Unveils the latest flagship in the Axon Series — The Axon 7 with SD820 & 6GB RAM

<Beijing, China. 9:00PM CST>

ZTE has just announced the newest flagship device in its smartphone lineup – the Axon 7. Designed in collaboration with BMW’s DesignWorks, ZTE’s Axon 7 promises to bring “high-end smartphone designs and features [that] won’t come at a high-cost.”

AXON 7 engages its users to form an emotional bond with it. Designworks’ premium and innovative approach to color, material, and finish treatment significantly contributes to the phone´s sensuous appeal.

These thoughtful features are presented in sophisticated rich premium finishes, their jewel-like detailing inspired by handmade timepieces. The designers chose authentic materials to create a substantial, durable feel which furthers the perception of superior craftsmanship.

ZTE and BMW's DesignWorks Axon 7 Design Sketch

Axon 7

ZTE promises competitive flagship specifications at half the cost compared to its competitors. ZTE has shared a full specification sheet with us that we have reproduced below, however, we will highlight the most important features of the device. First of all, the device will launch internationally under $500, which is quite a bit lower than other current flagships on the market. What kind of smartphone do you get for that price?

S0010_v0003_Back_GoldPhone S0010_v0003_Front_GoldPhone S0010_v0003_Front_GoldPhone_HomeScreen S0010_v0003_ButtonsSide_GoldPhone S0010_v0003_SimCardSide_GoldPhone S0080_USBTypeCPortDetail_v0003_GoldPhone_OnBlack

 

 

S0010_v0003_Back_GreyPhone S0010_v0003_Front_GreyPhone S0010_v0003_Front_GreyPhone_HomeScreen S0010_v0003_ButtonsSide_GreyPhone S0010_v0003_SimCardSide_GreyPhone S0080_USBTypeCPortDetail_v0003_GreyPhone_OnBlack (1)

 

You get a 5.5″ 2560×1440 pressure-sensitive display with a Qualcomm Snapdragon 820 SoC and a 3140 mAh battery. For a quick top-up of the battery, you will be able to use Qualcomm’s QuickCharge 3.0 over the USB Type-C port. Depending on which model you purchase, you can get either 4GB RAM/64 GB ROM or 6GB RAM/128 GB ROM. No matter which option you take, you will be able to expand the storage using the built-in microSD card slot which takes up the second SIM slot on the device. On the back of the device you’ve got a 20MP Samsung ISO-cell sensor (capable of 4K video recording @ 30fps) as well as the embedded fingerprint sensor and on the front of the device you’ve got an 8MP shooter and dual-speakers with two audio enhancement chips – the AKM 4961 and the AKM 4490 (a HiFi chip and an amplifier, respectively). This hardware all runs on Android 6.0.1 Marshmallow with ZTE’s own skin on top of the software called MiFavor UI 4.0. Finally, ZTE will be supporting Google’s Daydream VR platform and with its ZTE VR headset you will be able to enjoy the newly enhanced VR experience using this latest flagship.

On the look and feel of the device, you have the option to choose between an Ion Gold or Quartz Grey, both of which are simply colored versions of the Axon 7’s aluminum full-metal unibody. The device is 151.8 x 75 x 8.7 mm and weighs in at 185g, which should make the device quite easy to hold in your hand. ZTE will launch the device initially in China but will eventually launch the phone internationally. In the U.S., ZTE will sell the Axon 7 via retailers such as Amazon, Best Buy, B&H, eBay, and Newegg as well as through its own website ZTEUSA.com. The Axon 7 supports AT&T and T-Mobile, but plans on working with Sprint and Verizon to bring their device onto these carriers later on in the year (the device already has the radio bands necessary). Each device comes with ZTE’s Axon Passport Program 2.0 warranty and protection plan, which entitles you to a 2-year warranty that protects you against not only hardware failure, but also regular damage to the phone due to drops. Customer support will be provided via the company’s newest call centers located within the United States.


Full Specifications

Colors Ion Gold
Quartz Grey
Modes GSM/EDGE:B2/3/5/8
CDMA BC0/1/10
UMTS/HSPA: B2/B5/B4/B1/B8
LTE: B2/B4/B5/B12/B13/B17/B7/B3/B1/B20/B29/B30/B25/B26/B41
2CA: B2+B4,B2/4+B12,B2/4+B29, B2/4+B5, B41+B41, B25+B25
Weight 185g
Dimensions (HxWxD) 151.8 x 75 x 8.7 mm
Battery 3140 mAh, non-removable

Talk: 16 hours
Standby: 360 hours

Quick-charge 3.0

Battery – Quick Charge Times 5 min: 8%
10 min: 17%
30 min: 50%100 minutes: 100%
Display 5.5″  AMOLED Glass 2.5
Resolution: 2560 x 1440 WQHDPPI 538
Gorilla Glass  Gen 4
OS/Platform Android 6.0.1  (Marshmallow)
UI version MiFavor UI 4.0
Processor 2.2 GHz Quad-Core Qualcomm Snapdragon 820 (MSM8996) with integrated Qualcomm® Adreno™ 530 GPU
SIM Card Size SIM 1: Nano (4FF)
SIM 2: Nano (4FF), also supports MicroSD expansion
Memory Config 1: 4GB RAM / 64 GB ROM

Config 2: 6GB RAM / 128 GB ROM

Expandable up to 128 GB via MicroSD

Flashlight Yes
Wireless Charging No
GPS GPS/A-GPS/SUPL
Accessibility
Adjustable Text Size Yes
HAC (Hearing Aid Compatible) M3/T4
Multiple Languages English, Spanish, French, Chinese
TTY/TDD (Digital) Yes
Connectivity
Bluetooth Bluetooth 4.2
Infrared No
MirrorLink No
Mobile Hotspot Yes
NFC Yes
USB Yes /USB 3.0 + Type C
Wi-Fi 802.11 b/g/n/ac  2.4 GHz/ 5 GHz
Wi-Fi Direct Yes
FOTA Yes
RCS No
VoLTE Yes
Contacts
Ringer ID Yes
Voice Dial Yes
Data & Network
Data Tethering Yes
High-Speed Data LTE  Cat 6 (300Mbps)
WAP/Web Browser Yes
Input
Predictive Text Entry Yes
Side Keys Volume on Right/Lock on Right
Touch Screen Yes (Capacitive) + Pressure Sensitive Touch Control
Fingerprint Yes
Messaging
Email Client Gmail, Exchange, POP, IMAP
Music
Headphone Jack (3.5mm) Yes
Photo & Video
Rear-Facing Camera 20MP

·         Samsung ISO-cell sensor, sapphire lens, OIS+ EIS+ PDAF, F/1.8, Close Loop VCM for better auto focus

·         Super Auto mode (contain Night Shot, Auto HDR, Automatic Scene Optimization)

·         Hybrid IS (Photo and Video)

·         Multi-function (Manual, Beauty selfie, Refocus, Slow Motion, Live Photo, Multi Exposure, Long Exposure)

·         Powerful dual LED flash

Front-Facing Camera  8MP
Miracast (Wi-Fi Display) Yes
TV Output No
Video Capture Normal video mode:
4K UHD (30FPS)                                                                                                                             1080p FHD (30 FPS)
720P HD (30 FPS)Slow Motion mode:
720P@240fps                                                                                                           480P@300fps
Voice
HD Voice Yes
Speaker Phone Yes – Dual Speaker

Conference Mode – Dimensional and Omnidirectional recording, Classroom Mode

microphone 2- mic noise suppression
voice recognition Nuance
Audio
headphone jack 3.5 mm
Hi Fidelity Sound Performance Yes
Speakers Yes, dual speaker support
Base support material m base material used around the dual speakers
Playback
Sound Playback Codecs Dolby Atmos®
Sampling Frequency 384 kHz
THD+N -112 dB
S/N 120 dB
Recording
Channel 3 channel (hi-fi), 1 channel (VAD)
Resolution 24 bit
Sampling Frequency 96 kHz
MIC max input 2.02 Vpp
S/N ADC 102 dB
Conference Mode
Directional Recording Dimensional and Omni Directional
Recording Range Up to 7 meters (approximately 23 feet)
Dedicated Audio Chipset AKM 4961 + 4490
4961 – HiFi main chipset to provide HiFi and recording features
4490 – Independent amplifier to enhance HiFi playback (AK380)
Device Materials Aluminum Full Metal unibody
CNC Techniques for accurate and consistency milling of metal exterior
Warranty 2-year limited warranty + Axon Passport Program
Financing Yes, New Solution(Name TBD)

 

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